73: It’s a Release, Not a Launch: The Truth About a Self-Published Author’s Book Birthday
Behind the Scenes of My Intentional Book Release Week
My fourth book, Writing With the Moon: Daily Practices to Unlock Your Voice, Write with Flow, and Align With the Power of Astrology, is officially out in the world, and I’m taking you behind the scenes of my release week.
I intentionally refer to this as a book “release” — or a "book birth day" — rather than a “launch.” A launch feels like carelessly hurling something out, but a release is intentional, like an exhale.
I kept my release day intentionally light and spacious. It started like a regular Tuesday with a trip to the gym, where I was reminded that just showing up (to exercise or to write) can lead to unexpected flow and surprising results. I sat with my book and oatmeal in the sun and realized I hadn’t done any journaling specific to the release, so I quickly wrote about my biggest vision for the book. I cleared my to-do list during a Co-Writing & Chill session with studio members, then celebrated with a relaxing pedicure, veggie sushi, and funny TV with my family.
This book felt light and easy to write because I had lived the material for five years and tested it with my clients and community over two years, allowing it to unfold rather than forcing the process. I know writing a book does not have to be a struggle.
If you’ve already ordered the book, thank you! And if you have the book, an Amazon review would be wonderful — early purchases and reviews really help a self-published author like me with visibility and rankings.
Key Takeaways:
Choose the energy for your book release day intentionally — you’re nurturing sacred work over time, not forcing a high-pressure launch.
Get out of your own way and show up to write because, once you start moving, the words often pour out … sometimes in surprising ways.
Journaling about your biggest vision for your book is a crucial step for aligning your energy with your work.
Writing a book doesn’t have to be a struggle — the process can unfold while feeling light and easy.
Support a self-published author by ordering early and leaving an Amazon review, which is vital for visibility and ranking ;)
Links From Today’s Episode:
Order Writing with the Moon and get the Bonus Bundle
Timestamps
00:00 Book Release Behind-The-Scenes
00:40 Release Not Launch
01:22 Books are Like Babies
02:38 Gym Lesson On Showing Up at the Page
03:43 Future State Journaling
05:04 Release Day To-Do Sprint
08:37 Why This Book Felt Easy
10:13 Bonuses Reviews And Thanks
