45: Write, Publish, Market: Lessons from 3 Editions with Jodi Brandon
An Author-Entrepreneur's Journey with Jodi Brandon
I'm excited for you to meet Jodi Brandon. We connected in person years ago, and she's one of my favorite humans in the book world.
If you want to DIY your book writing, self-publishing, and marketing, Jodi literally wrote the book on the topic.
With more than 20 years of experience in book publishing and editing, she's helped 850+ business owners, CEOs, and leaders bring books to life.
One of my favorite things about Jodi's writing is her clear, direct, and no-fluff advice for business owners who want to write a book. She just released the third edition of Write. Publish. Market, which is THE go-to guide for business owners who want to get a book out into the world.
What you'll learn about today:
Why a book is a living thing. If you're worried about publishing your book and then wanting to make changes — whether driven by your industry or a fresh opinion … simply create a new edition.
How to leave margin in your schedule for inevitable life events — and STILL finish your book.
Jodi's "line in the sand" regarding the responsible use of AI in book creation and the importance of copyright.
What a realistic writing process looks like for busy entrepreneurs — we're not writing for eight hours a day.
Smart ways to track your personal productivity data to create a book-writing schedule that works for you.
Strategies for overcoming roadblocks, including how Jodi dealt with early perfectionism.
If you're a CEO, entrepreneur, or leader who wants to write a book and a little nervous about the commitment — Jodi has the most encouraging words for you. (Really, I love this so much!)
This episode is a must-listen for any entrepreneur ready to demystify the process of becoming an author and publishing a book that grows their business.
Timestamps:
00:00 Meet Jodi Brandon, Book Publishing Strategist & Coach
02:05 Celebrating Wins and Book Editions
03:05 Challenges and Successes in Self-Publishing
05:07 Realistic Writing Schedules for Entrepreneurs
10:23 AI in Book Writing and Publishing
13:41 Jodi's Writing Process
20:06 The Importance of Copy Editing
21:18 Marketing Your Own Nonfiction Book
22:53 Brain Dump Techniques
24:58 Early Writing Memories
26:47 Overcoming Perfectionism
31:10 Advice for Aspiring Authors
34:17 Writing and Editing Rituals
36:48 Conclusion and Final Thoughts
Connect with Jodi Brandon:
Jodi Brandon is a book publishing strategist and coach for business owners and leaders, and the founder of Jodi Brandon Editorial. Jodi has used her 20+ years experience in book publishing to partner with 850+ business owners, leaders, and CEOs to write, publish, and market a book to use as a marketing asset within their business ecosystem. She is the author of Write.Publish.Market., 3rd Edition, and the host of the Write Publish Market podcast.
