How To Fall in Love With Social Media: An Intuitive and Mindful Approach

I get this question all the time: 

“How are you so consistent on social media? I get on a roll with posting and then I burn out and stop.”

And I also hear…

“I have a love-hate relationship with social media.”

Before I dive into this topic — first, an important note on social media burnout. 

I believe you can’t burn out on social media from creating, writing, and sharing.

Most business owners feel burnout from social media because they’re scrolling more than they’re posting (consuming more than they create) and thinking about posting more than actually posting.

Have you ever added up the countless hours consuming other people's content, only to be left with nothing left in the creativity tank to create for yourself?

It’s completely possible to do social media mindfully — and it’s key to maintaining your creative energy. As an INFJ, intuitive, introvert, managing my emotional, physical, and spiritual energy is essential to running a business that feels good.

4 things about my creative process when it comes to social media that surprise some people… 

1. I do my own social media writing and posting

2. I don’t have a virtual assistant (VA)

3. I do most posting in the moment

4. I have a growing list of topics to use as inspiration and I create a simple, flexible plan to keep from getting overwhelmed

Clients and The Intuitive Writing School Community members often share that they find my social posts inspiring. Now, I mostly write about what’s inspiring me, and not to perform — that’s a topic for another day.

You can see by my grid how many fucks I give about a “perfectly” designed grid…

Here’s the intuitive way to do social media: Creativity and intention.

Here’s a peek behind the curtain at my social media process:

1. Start with sales — I begin with whatever offer I’m promoting — I might share daily about one offer for several days or I rotate every handful of posts with an offer — the writing community, group coaching, or 1:1 coaching or copywriting.

2. Repurpose the content I’ve already created:

   • Break up my blog: As soon as I schedule a blog post to go live, I open a Google Doc called  “IG Daily Posts” and break the blog into 3 to 10 separate posts. I’ll also look for the main ideas and put those into an individual social post. Then, I head to Canva to create an image.

   • Compile captions: I cut and paste pieces of the blog post into my IG daily posts Google Doc, and do a little streamlining in there to make sure it’s under 2,200 characters.

   • Posting time: When it comes time to post, I download the week’s Canva images to my phone, choose the one I’m most inspired to share in the moment, copy and paste the text from my Google Doc (also on my phone), edit in the moment and share.

3. Freedom to mix it up — While writing posts in advance works for some of my clients, I love to write and share real time. Some days I might not make any edits to the copy I drafted in advance. If I see something from someone I follow that I want to share later, I save the post and plan to revisit on days I want to highlight someone else.

4. What a week on my IG feed looks like: I’ll share based on whatever piece of content I either published that week, or what I shared on social media. I’ve changed my blogging schedule from weekly to every other week, with the permission to jump in and do weekly if I feel inspired or passionate about a topic.

“But where do you get your inspiration?”

The intuitive way to do social media: Creativity and intention.

Here’s a peek behind the curtain at my social media process:

1. Start with sales. I begin with whatever offer I’m promoting. I might share daily about one offer for several days or I rotate every handful of posts with an offer — the writing community, group coaching, 1:1 coaching or an upcoming class. My sales plan also aligns with my content plan.

2. Repurpose the content I’ve already created:

• Break up my blog: As soon as I schedule a blog post to go live, I open a Google Doc called  “IG Daily Posts” and break the blog into 3 to 10 separate posts. I’ll also look for the main ideas and put those into an individual social post. Then, I head to Canva to create images.

• Compile captions: I cut and paste pieces of the blog post into my Instagram daily posts Google Doc, and do a little streamlining in there to make sure it’s under 2,200 characters.

• Posting time: When it comes time to post, I download the week’s Canva images, choose the one I’m most inspired to share in the moment, copy and paste the text from my Google Doc, edit in the moment and share. Sometimes I write something else on the fly. I trust my intuition.

3. Freedom to mix it up. While writing posts in advance works for some of my clients, I love to write and share in real-time. Some days, I might not make any edits to the copy I drafted in advance. If I get a nudge to share something completely different, I save the post and plan to revisit it another time.

4. What a week on my Instagram feed looks like: I’ll share based on whatever piece of content I either published that week or rotate through quotes from one of my books. These days, I blog roughly every other week on this blog, and on Substack (for more personal topics). I always allow myself the flexibility to jump in and write weekly posts if I feel inspired or passionate about a topic.

Another question I hear a lot:

“But where do you get your content inspiration?”

 Here are some other tools I use to inject inspiration into my social media posts:

• Content planning based on the astrological season — I’ve been playing with writing content aligned with whatever sign the sun is in and also the moon phases. 

• Weekly Illuminations forecasts from my spiritual teacher, Liana Shanti. Usually 2+ hour lessons on life, Jesus (the real one, not the one from church), and becoming a master in your energy.

• Daily astrology advice from Luminary Parenting. In addition to her daily IG posts about what’s happening in the sky, she provides practical advice in a weekly email as well. I look to her emails to loosely plan a week ahead and make notes in my paper planner which I see each day. And if I’m called to, I write something based on the daily note. Don’t let the name “parenting” deter you if you’re not a parent to a child — it’s actually about parenting your inner child — which applies to 100% of us. She also has a really cool membership opening up soon — sign up to be the first to know. I’m so going to be there!

• Life! By staying present, I notice things. When I’m inspired to share about those things, I share a pic and craft a post right there on my phone. It’s impossible to have writer’s block when we’re fully present, enjoying our lives, and our subject matter.

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INTUITIVE SOCIAL MEDIA TIP:

Even when I’m sharing a writing tip I use my knowledge and experience to write it, and then I use my intuition paired with the daily vibe to tailor it even more.

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Some other intuitive writing “rules” of social media:

• Use social media as a creative playground — test new ideas out, play, have fun, and go deeper into topics that resonate.

• You’ll only burn out on social if you’re scrolling and consuming too much — create FIRST, consume last.

• Get strategic with it. Instead of scrolling, use Instagram on your desktop more than your phone. This makes it easy to get in, engage with people you love, reply to comments, and get out.

• I never feel pressure to post. If I don’t feel like it, I don’t. I never share anything I’ve written publicly if I wrote it angry.

• I only post if I’m in a good mood — we all have inward days, and if I’m feeling low energy, that’s going to come through in my message — even if the message is a positive one, if it’s not aligned for me I won’t share it then. I’ll either do some digging on WTF is up with my mood and revisit it, get grounded, journal, or wait.

• If I want to post 3 times in one day, I will. Or sometimes I might go days. Either way — I don’t let it take any space in my brain.

• ONLY following other light-filled accounts that are uplifting. Anyone promoting fear is out.

With an intuitive approach to social media, you can maintain your creative energy, avoid social media burnout, and connect deeply with your audience — you know, if you’re a big-hearted spiritual entrepreneur and want to do that.

We talk about mindfulness in writing and social posts inside The Intuitive Writing School Community regularly — it’s how we roll.

We’ve done some deep dives on this topic inside workshops like…

• Redefining Your Relationship to Social Media

• Creating Purposeful Content to Help Divert Unwanted Attention From Trolls & Haters

• Social Strategy to Stand Out From the Crowd

• Visibility & Vulnerability

Join the community here and start watching these game-changing workshops right away.

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Want more FREE resources on this topic? Here you go:

• Fear of Writing: It Might Not Be What You Think. 10 Powerful Writing Prompts.

• How Business Owners Can Create a Sustainable Writing Habit

• For Authentic, Creative, and Human Content — We Need to Stop Training AI

• The Intuitive Approach to Content Planning

• 8 Answers for Authentic and Effective Email Newsletter Writing