26: Posting and Ghosting: How to Reconnect with Your Audience
Let's tackle a challenge I hear a lot — "posting and ghosting." When you've been on a break from sharing content on social media or in your email newsletter and want to jump back in, how do you dive back in? What do you say? What should you skip?
If you haven't connected with your audience in a few months or even years, there's often a lot of guilt and self-consciousness that comes with returning. Sorry to break it to you, most people aren't thinking about your absence as much as you might believe.
This episode will show you practical, actionable ways to re-engage your audience.
Topics covered:
Understanding and overcoming the guilt of "posting and ghosting"
How to reestablish trust by focusing on direct and authentic messaging, including what to say
What NOT to say when you reconnect with your audience
How to be visible and consistent — you may need to remind your audience who you are and what you offer
The importance of reconnecting with your followers and subscribers sooner rather than later
Strategies for crafting your return message
Dispelling the fear of "bothering" your audience
This quick episode shows you how to break your content silence and reconnect with your community.
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