I'm a copywriter & writing coach who writes not only for others — but also for me

I was on my second call with a potential copywriting client, and after a few back-and-forth emails answering her questions, she told me I was one of a few strong copywriters that her Squarespace designer suggested for the job of rewriting her entire website and creating several new sales pages.

This isn't the first time I've been in this situation. Sometimes, the potential client says no. That's fine. We weren't meant to work together. I follow my usual process when potential clients tell me they’re talking to other copywriters or writing coaches. I operate as an expert, confident in my ability to write. 

If I know I won’t deliver the best results for a client, I'll turn the project down and often point them toward other copywriters who would be a better fit. I've done this before, and one would-be client was so grateful for whom I passed him to that he asked me to invoice him for the referral. He said it was THAT helpful. 

And those would-be clients are always grateful. Integrity comes first — always.

I think the second conversation I had with this potential client is what helped her make her decision. But it was our conversation about writing that illuminated something powerful for me.

You see, she's a writer too.

When we first got on our second call to discuss the scope and agreement I outlined in my project proposal, we chatted about how our days were going. I told her how amazing I was doing because I had just started writing my third book.1 

I continued to share how I noticed that making my writing a priority makes everything I write for clients better. 

I feel like I'm nurturing myself so I can show up as a clear vessel, creative, open, and ready to write for someone else.

The next day, she emailed me…

“So -- let's work together!

Love, love, love our exchanges already, before we even sign the dotted lines.

Let me know how to proceed.”

💃 Happy dance.

She didn't say why she chose me to write her website copy, and I didn't ask because it wasn't important. 

Maybe she liked my variety of writing samples. 

Maybe one of the websites I wrote in the past left her clicking through. 

Maybe it was that I write books and blogs and am consistent on social media. 

Whatever it was, I might never know — that’s not what matters. But our conversion illuminated something for me while driving on the weekend.

Sunroof open, humidity puffing up my hair (don’t care), R.E.M. blasting… 

I grabbed my phone and roughly spoke the words flooding my senses.

The essence of it all…

I'm a copywriter & coach who writes not only for others — but also for me. 

So what?

Why is this different? 

Most copywriters and writing coaches are fully immersed in the copywriting world. They write only in other people's voices, never their own.

Most copywriters slip into persona after persona. But when do they settle back into their own skin?

I can't help but wonder what writing from someone else’s perspective does to a copywriter who is always speaking for someone else. When do they speak for themselves? Are they not listened to anywhere else? Do they need to adopt someone else's voice in order to be heard?

My mind swirled with questions. 

Or worse, what if these copywriters are projecting their voices and passing them off as their clients? Saying all the things they wish they could say but feel they can't or won't. 

Because I’m fully immersed in my daily writing practice (a decade of blogging, two books, another in the works, and almost daily social posts since forever), I'm getting my voice out. I'm strengthening my voice every time I write something for ME. 

I'm sharing my words and strengthening my voice so that I can recognize your inner strong voice. 

A great copywriter and writing coach is intuitive and can listen between your sentences. By listening between your lines, I'm able to extract the essence of your energy that will get your message across authentically and serve your audience.

The copywriters and ghostwriters who were among the first to join my writing community in 2018 also write for themselves — books, blogs, copy, and social posts. They were writers craving a space to connect with other writers who wrote not just for others in their business but for their important work.

If you’re hiring a copywriter, consider if this matters to you or not. You might not care.

And if you’re a new copywriter looking to practice writing, write for yourself first.

Make your writing a habit when you create feel-good flow every day.

Join the writing community for business owners and copywriters that will totally transform your relationship with writing.